Merfy
SaaS to launch stores: landing, admin, business hub, storefront constructor, and five ready themes.
Challenge
Build a platform where entrepreneurs can launch a branded online store quickly — without custom development. The product needed a marketing site, owner dashboard, and storefronts with distinct visual identity per product category.
Solution
Built the merfy.ru marketing landing, admin.merfy.ru control panel, business.merfy.ru hub, customize.merfy.ru visual constructor, and five store themes: Rose, Bloom, Vanilla, Flux, Satin. One architecture — niche-specific UI systems.
Outcome
A production-ready e-commerce ecosystem: from first touch on the landing to a working store with catalog, cart, account, and responsive layout. Themes showcase platform flexibility across brand types.
Stack
Marketing landing
merfy.ru — dark premium style, benefits, pricing, FAQ, and trial CTAs focused on conversion.
Stores on the platform
Live Merfy storefronts — rose, bloom, vanilla, flux, satin. Catalog, products, and niche UX.
Store themes
Five standalone storefronts with unique typography, palette, and UX per niche — from luxury fashion to tech and home decor.
Rose
Bags & accessories
Warm palette, editorial hero, collection focus. Catalog, cart, account, newsletter.
Visit →Bloom
Skincare & beauty
Soft beauty aesthetic, skin and hair care categories, ritual and self-care focus.
Visit →Vanilla
Home, textiles & decor
Calm premium look, textile and decor collections, hero slider on the homepage.
Visit →Flux
Electronics & gadgets
Tech storefront with categories, product page, storage/color variants, bestsellers block.
Visit →Satin
Fashion apparel
Lookbook style, men's and women's collections, journal, FAQ, and wishlist.
Visit →Storefront constructor
customize.merfy.ru — visual editor: sections, blocks, and preview without code.
